Google vs Twitter or is Twitter the new Google?
Should Google be worried about the rapid growth and use of social media speedster – Twitter? I don’t think so, but should Google be taking notes? oh hell yeah! Think about it, what is Google? They are a search engine who’s main goal is to deliver laser-specific, super-relevant content to the end user based on their search terms. So, what is Twitter? They state that they are a "messaging service" which indeed is what Twitter is all about. You get 140 characters to say what you want, about what you’re doing right now.
Twitter is currently experiencing a ‘Phishing’ attack which means the "spam fraudsters" are in town. What does this tell you? Well, it means that Twitter is making such an impact on the internet with it’s rapid growth and large audience, that scammers are beginning to see some possible fraudulent mileage from it. Just be careful, read the warnings and don’t sign into anything that doesn’t look official. With that said, Twitter is generally a safe place to discuss, read, notify, learn and exchange nuggets of info with people from all over the world. What I especially like about Twitter is, I can read a biog or two, get a feel for someone and observe some of their posts to see if they are the kind of person I feel would be useful for me to follow. With a click of a button, I’m following an influential marketing guru or a copywriting genius who’s likely to share some golden gems with me via Twitter.
So, Is Twitter The Future Of Search?
I needed a quick answer, so I asked the question to all my Twitter followers a couple of days ago and whilst my meagre 500+ followers pales in comparison to several others who are in the 10k, 20k, 30k+ league, the speed of valuable responses I received was nothing short of amazing. Within 1 minute I’d had two people reply to my question and within a couple of hours another 10 sharing their opinions either by direct message on Twhirl (my favourite desktop app for Twitter) or via a comment on PhillMason.com. So, where am I heading with this "Is Twitter The Future Of Search" headline? Well, as I mentioned earlier, Google provide data from websites and blogs from all across the internet, Google’s robots crawl our websites for new relevant content – and then index our sites in order to provide relevant search results when we type into their search box. All this data collection that’s going on behind the scenes is mind-boggling and few of us could even begin to comprehend the number crunching going on in Google servers and its unlikely that Google will ever be surpassed or bettered – well not in my lifetime anyway.
The way I see it is like this. Twitter is similar to Google in many ways, all be it on a smaller scale but with an almost live search feature built in. You’ve heard the saying that two minds are better than one, well that’s what Google is, many opinions on your chosen search request quickly returned to your browser for your approval. Remember, the entire internet is no different to newspapers, I’m sure you’ve heard the saying "don’t believe everything you read in the papers". Whilst we have major authority websites all over the internet, you have to remember that the results you receive from a search engine are only there to allow you to make a decision based on the info put before you. You still have to decide if you wish to accept that the information you receive is relevant, true, precise or indeed useful based on your initial search. Usually the collection of multiple data sources will provide you with enough evidence that seeing the same info popping up across many websites would trust it to be correct and true – true enough that you could act on such info. But I see a flaw still remains, it is not real time information.
You cannot instantly comment and get instant feedback with a Google search result, you cannot question a statement if you disagree or have an opinion yourself that you feel so strongly about. Sure you can post a comment on someone’s blog or email a website, but that takes time for a response to appear. Surely real time response is the future of search and this is where I see Twitter heading! This is of course only my opinion but I would love to see Twitter develop into a real time search engine with the "Instant People Response" that I’ve been witnessing myself on several occasions. It’s the live interaction that I love, after all, isn’t that what social media really is? The interaction of two or more people being sociable!
Youtube‘s tagline is "Broadcast Yourself" upload your video and we’ll broadcast it to the world, funny how this little video sharing site has become the second largest search engine in the world, second only to it’s owner – Google – Hmm. Has Google offered Twitter a $Billion or so dollars yet! Maybe soon!
When a question or problem is posted on Twitter, people are compelled to help, it’s human nature and the gathering of several fresh opinions which you can discuss live is how I see smart, real time, interactive search going in the future.
So what do you say Twitter? Live Debateable Q&A, Twitter Response, Search Engine type thingy your bag? Let’s wait and see! Better still, how about you guys at Google and Twitter pay me a handsome lump sum and I’ll nuture and take care of you combined efforts and call it something like "Twoogle" or Gwitter" Food for thought!
Got a question about Twitter and how you can use it? Then follow me here Twitter.com/PhillMason and let’s get social.